Minimalism in Food Products
Walk into a grocery store and you’re likely to be overwhelmed by a virtual explosion of colors, images, advertisements, and product promises. With so many options available, what makes one product stand out over another?
Sometimes it’s not what the packaging adds but what it removes that counts. Simplified package design catches our eye and appeals to our love of freshness. Removing the excess places an emphasis on the product ingredients and quality, an effective marketing decision when promoting something we eat or drink.
This exploration of minimalism in food products identifies the main elements and aesthetics that work the best in packaging.
Think Thin bars, Bear Naked Granola, and The Fresh Pasta Company’s pasta all market themselves as healthy products. Along with losing the extra calories and unhealthy ingredients, these packages have also lost any unnecessary images and colors. See how they stick to neutrals and eliminate too much lettering:
1. Think Thin Image
2. Bear Naked Granola Image
3. Fresh Pasta Company Image
For each flavor, Flackers crackers, Pop chips, and Noosa yogurt pick a corresponding bold color for each label and packaging. Paired with statement typography, and a lack of distracting graphics, the look is definitively modern:
4. Flackers Image
5. Pop Chips Image
6. Noosa Image
Izze Sodas actually changes its logo image to match the color of each beverage flavor:
7. Izze image
Nothing But the Product
For Talenti gelato, Pom Wonderful juice, and Echo Water, distinctive package shapes are enough to catch a customer’s eye. Simple logos and lettering, a lack of graphics, and clear packages allow the product itself to shine through.
8. Talenti Image
9. Pom Wonderful Image
10. Echo Water Image
The technique is often seen on water bottle packaging, to connote purity:
11. Smart Water Image
12. Voss Image
A Single Image
Justin’s Peanut Butter, Food Should Taste Good chips, and Dave’s Gourmet Sauce use a single image, indicative of each flavor while sticking to a neutral color palette of whites and blacks. By getting rid of extra colors and graphics, while sticking to classic packaging, they prove that you don’t need more than one image to stand out.
13. Justin’s Peanut Butter Image
14. Food Should Taste Good Image
15. Dave’s Gourmet Sauce Image
This approach is particularly popular for products with fruit and vegetable flavors or ingredients:
16. Brianna’s Salad Dressing Image
17. Olade Image
Vintage / Retro / Futuristic
While we may associate minimalism with modernism, the truth is that it can be used by all types of companies and products to enhance a range of different styles. Here are three examples that showcase a variety of personalities:
Bonne Maman jam evokes a classic European look with their checkered caps and handwritten script, yet the simplicity of the packaging, colors, and label are pure minimalism.
18. Bonne Manan Image
Hi-Ball soda’s midcentury bottle shapes, typography, color, and graphics produce a streamlined look for that pops.
19. Hi-Ball Image
Mix 1’s health drinks combine nutritional technology with a pared down, cutting-edge look that speaks to a new wave of products and design.
20. Mix 1 Image
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No matter what line of business you’re in, business cards are a way to encapsulate – and solidify – your entire identity. They exist to create a tangible connection between you and potential clients, and if that initial connection comes across as a negative one, the relationship may not flourish.
Of course, business card design is as personal as home interior design– a sleek, modern black and-white interior with blood red furniture might be one person’s lifetime dream, and another’s worst nightmare. So let’s start with the basics of making business cards, the ABCs that everyone should know.
Business Card BasicsFirst off, you may ask why it’s necessary to have a business card in the first place – especially today, when so many people connect on the internet. The answer is simple: business cards exist to provide necessary information about a company or an individual – such as the nature of a business and contact details – and are usually shared when people meet each other for the first time.
You might already have built up a network of clients – perhaps largely online. But even if most of your business is conducted online, don’t forget that there will still be networking events, talks, conferences and meetings when you can’t whip out your computer.
Business cards contain pertinent information, including the owner’s name, business affiliation and contact information (address, phone number, email address, and website URL).
In the past, business cards were almost always black and white, printed on thick cardstock on one side only. That’s all changed, but no matter what type of design you choose, you still need:
- Individual’s name (Joseph Brown)
- Individual’s position (Website Designer)
- Company (Wonderful Web Designs)
- Contact Information (321 Elm Road, Price, Utah, 82134. Tel: (801) 277-7667. Email: email@example.com. Web address: www.example.com)
Current Trends in Business CardsOnce you have the pertinent information that you want to include, the next step is to decide how you want it to appear. Here are some of the latest trends in business card design, which can give your own cards a bit of je ne sais quoi that you may find is lacking.
Die-cut cards. These can create a beautiful card showing your company’s commitment to design and value. Give your cards a bit of added value by turning every one into a design masterpiece.
Photographs. This can be a great idea when trying to show off furniture, home design, or landscape architecture. Or, include a picture of yourself to “put a face to the name”.
Print vertically instead of horizontally.
Textures. Different materials can make a card stand out from the rest, such as cards printed on leather or engraved in stainless steel.
Foil accents. The idea behind this is that the old card is all spiced up, but may look a bit desperate unless done properly.
Folded cards. More like a greeting card, these usually contain the logo on the front with contact information embedded inside. Folded cards provide real estate to include more information.
Gadgetry cards. When is a business card not a card? When it’s a bracelet, a bag, a fridge magnet or even a paper airplane. Many businesses print their logs and contact information on a variety of different objects, then pass them out.
Office gadgetry. These gadgets seem to serve a more useful purpose than just being an attention-catcher. Contact information written on mouse pads, mugs, coasters and message pads can be an effective marketing vehicle, as they provide entertainment or value.
Plastic cards. These are quickly taking over from paper cards, as they last longer.
A Word of Caution: While you may want to get creative with your card, some critics caution that it’s a good idea to stick with the original dimensions of a traditional business, or they may not fit into potential clients’ wallets or other business card holders. And, if they don’t fit, they’ll probably get thrown in the trash.
When it comes to creating the perfect business card, be true to your personality and style, but don’t let design overtake content. Today’s trends are leaning towards clean, simple designs in neutral colors (or black and white), with big logos on one side and contact information on the other. In a nutshell, less is more. And more can be, well, tacky.
Keep in mind that the goal of a business card is for people to be able to contact you easily – but they have to want to contact you in the first place. If your business cards are bulky, littered with misspellings, missing basic information or just plain ugly, clients might not put you first on their list.
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The catalyst to my discovery was only made clear after I used my first Mac.From that point on, I looked at Steve as a beacon to my destination unknown. He followed his vision, and I knew without a doubt that I had to follow mine. I was determined to turn my vision into reality. And I did.There is no doubt in my mind that without Steve Jobs, many of us would have not realized our full potential.His creations have touched humanity and inspired the world over - for that I am eternally grateful. Steve Jobs - A leader, an inspiration, a revolution. May you Rest In Peace.
Steve Jobs introduces the fist apple store
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Typography is everywhere, from the web to the print industry. In fact, there’s a lot of talk about beautiful typography in web design, but let’s not forget about the print industry – this is where it all comes from.
What most of these ads have in common is that they use typography in a very interesting manner in order to get their message across. Of course typography alone is great, but here we’re featuring some ads that combine type and images to convey a strong and influencing message. Enjoy!
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