Where have we seen the most evidence of this in the design world? The more relevant question is where haven’t we seen it? Flyers, billboards and business card printing have all been packed with throwbacks to a golden era of advertising. The squeaky clean imagery of nuclear families, the polka dots and straight-lined patterns of wallpaper and the breaking news bulletins that peppered the front pages of newspapers and blared from scratchy radios are all being retrofitted as emotional cues in the online and print advertising worlds.
Do these characteristics appeal to us because they provide simplicity and sanity as a counter-act to our daily distress? People don’t merely shop at Old Navy because of the prices. It’s because their retro atmosphere just makes us feel good.