Monday

1 Pepsi Design Brief With Golden Section Applied

After hours of research. I finally found a very good example of golden section applied in a particular design. "THE NEW PEPSI LOGO". In 2008 Pepsi has spent hundreds of millions of dollars on their new logo. Some call it an identity with multiple emotions, while some others wondered if it was inspired by the Obama " O" logo. So, click on the link to download or just see the design brief and judge for yourself.. You will need adobe pdf reader to view this design brief

The pepsi design brief (right-click to save)


pepsi-emotions
About The Author

This blog was created by ELO DESIGNER to share his wealth of knowledge and researches with other designers and design lovers, to give them guidance and inspiration. Comments and suggestions are always appreciated. Thank you. Follow my daily design links on Twitter or Add me on your social network.

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sarona said...
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