Thursday

10 Amazing tips to make a good company logo

What makes a good company logo?

Choosing the right kind of logo for your business is an integral part of building a strong business or organisation and is essential in creating a strong brand identity.
Well constructed and thought out logos create an excellent base for brand recognition.
The foundations in creating a brand should come from the values, beliefs and functions of the business. A logo is the visual representation of these values, beliefs and functions as this is generally the first point of recognition for your clients.
A design team may approach your logo with several different kinds of logos in mind. These can be loosely grouped into the following three categories:

1. Word mark

Generally speaking this is the most preferred option for a logo, especially if your brand isn’t well established. Word marks are uniquely styled logos, which are exclusively typographic and spell the brand name or company out.
Examples of this type of logo include Coca Cola, Sony and FedEx.
What kind of logo is best for my company?

2. Symbol/ Icon (Pictorial/Abstract/Letter mark)

A symbol, whether it’s pictorial, abstract or a letter mark, creates an easily recognisable motif. Usually, the ideas behind the logo are complex, but the logo represents the brand in its simplest form.
Examples of recognisable pictorial symbol logos include Apple, WWF and Penguin Books.
What kind of logo is best for my company? Abstract symbol logo designs are usually influenced by nonfigurative influences. Examples include Nike, BP and Adidas
What kind of logo is best for my company? Letter marks are probably the most simple and easily memorable symbolic logos as generally there isn’t anything arbitrary about the design. These types of logos are usually favoured over other types of symbolic logo as they can easily graphically illustrate the company better than the full name, especially if the company name is difficult to pronounce or if it’s not very distinct.
Examples include McDonalds, Hewlett-Packard and Calvin Klein.
What kind of logo is best for my company?

3. Combination Mark (Traditional/ Emblem)

A traditional combination mark occurs when a word mark is coupled with a symbol. Logos that use combination marks are commonly flexible and aid towards a more interesting brand identity. Examples include Jaguar, British Gas and National Trust.
What kind of logo is best for my company?

Emblem combination marks are similar to traditional combination marks. However, they rely heavily on the typography within the encasing emblem since without the typography the logo is generally unrecogniseable. Examples include UPS, Lego and Harley Davidson.

What kind of logo is best for my company?

There are a lot of different choices that need to be made in order to help build a strong foundation for your brand identity. Ultimately, a good designer will work with you to understand your company and will choose the appropriate logotype based on the values, beliefs and functions of your business.
About The Author

This blog was created by ELO DESIGNER to share his wealth of knowledge and researches with other designers and design lovers, to give them guidance and inspiration. Comments and suggestions are always appreciated. Thank you. Follow my daily design links on Twitter or Add me on your social network.

If you enjoyed this post, please retweet or stumble to say thanks!

10 comments:

xiaoqing said...

a good designer will work with you to understand your company and will choose the appropriate logotype based on the values, beliefs and functions of your business.
WOW Gold
Gold Kaufen für World of Warcraft

MGT 521 Final Exam said...

I am very happy when read this blog post because blog post written in good manner and write on good topic. Thanks for sharing valuable information…....

Web Design Philadelphia said...

I agree with all the points you have mentioned, logo should be simple and unique as , I love the examples you have shared, especially the logo of Nike is great one .

Mark Davis said...

All the tips are very much useful. A logo design(Logo ontwerpen) is a brand identity. so it should be attractive and meaningful that attract more and more visitors.

Thiru Moorthy said...

Thanks for your valuable informations, am working in Web Design Company in Bangalore

raj patil said...

Hi,
i like your Post, it will give complete information about brand identity . Thanks for sharing such wonderful information..

Bryan Johnson said...

Its really a nice and informative tips about making the logo, which is knowledgeable for us. Thanks for sharing this great post.

Paisley Studios

Clipping Path said...

That blog image is very attractive. I like it very much & I read this blog it is very nice. Thanks for the sharing. Keep it up.

David Morris said...

These tips are constructive to design quality logos at very affordable rates. I really enjoy the information you have shared in this posting. Logo Design Tips

Robert patel said...

Wish I can express as you do. What a blog? Can you give the names of websites who are paying for bloggers? I am sure you must be making tons of money. I want to do the same, but in own sweet time. Meanwhile I have worked on my interests and posted some micro-jobs on www.zopcodes.com,making money online from home for free and www.envato.com. Mostly I have my writing skills on offer. Many have responded. I am happy as anyone can be.

Post a Comment