Thursday

5 London 2012 Olympics logo. Is it a disaster?

Today saw the launch of London’s 2012 Olympic logo.The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.It shows the numbers 2012 in a design aiming to appeal to today’s Internet generation. Sebastian Coe, chairman of London’s 2012 organising committee, said: “It is an invitation to take part and be involved.”

London 2012 olympic logo

London 2012 logo
The brand identity was designed by Wolff Olins. Given how they were chosen as the designers over a year ago, I find the results disappointing.
Quite a few others are showing their dislike of the new logo too. .
What do you think?
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This blog was created by ELO DESIGNER to share his wealth of knowledge and researches with other designers and design lovers, to give them guidance and inspiration. Comments and suggestions are always appreciated. Thank you. Follow my daily design links on Twitter or Add me on your social network.

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5 comments:

Anonymous said...

muhahahahhahhahah weird

Anonymous said...

yippeeee muhahahhahhahaha plop drop me in kindy marten topopopmushjdehfhoahofhohofweihjhoejcohrohohaisdhohodaoeihiohfaidajlalJEPJOQR[O

Anonymous said...

soup_rulz from minecraft if u see this u r dead

Kendall Jenner said...

not at all. It can't be disaster but it may be disliked by many people.


graphic design services said...

These are looking very different logos, anyways but the work is appreciated.

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