29 Best Effective Tips To design a Brochure You Can't Miss

An effective brochure can educate the customers, give a good identity and credibility to the company, expand the market and encourage customers to take action. For graphic designers, creating a great brochure is a challenge. In this post, we will provide you simple techniques to help you create a great brochure design.

1. Decide on a concept, theme and structure.

Decide on a concept, theme and structure
Image: inkdphotos
Before you start with your design, determine how the brochure will be used. Is it for direct mail marketing or for information or to advertise products? You need to know the purpose first. Also, acquire all the needed information for the brochure so that you can choose the appropriate design for it. You should also bear in mind that graphic designing is communication design. Makes sure that you are able to give the message directly to those who will receive the brochures.

2. Be unique and creative.

Be unique and creative
Image: TWHP 2010 EPIC Awards
This is important. Your brochure design should be original and unique so that people could easily recognize it with one glance. Look at the competitor’s approach in designing their brochures. Think of a design that will stand out and outshine the rest. Use your creativity to make it unique. Your client will surely appreciate it if you can offer them a great design that is original and will give them a good identity.

3. Know the print size.

 Know the print size
Image: Ahmed Othman
In designing, it is important that you know the print size. You might create a brochure in an 8.5 x 13 layout but the paper your client opts to use is 8.5x 11. It will ruin the entire design. The same thing will happen if you do your layout in an 8.5 x 11 but it will be printed in an 8.5x 13 paper. The paper will be wasted. So, make sure that you will use the right paper size in making your layout.

4. Use print bleed.

Use print bleed
Image: Octavian Belintan
Bleed refers to the part on the sides of the paper that gives a small amount of space. This is an assurance that it can be trimmed well and all parts of the layout will be printed. Brochures are printed together in sheets and it needs to be sliced according to the right form, shape and size. It is always advisable to use bleeds in lay-outing.

5. Use high resolution.

Use high resolution
Image: Multiple Owners
Your design will look pleasing if you will use high resolution in your layout. If you print a design with low resolution, it will become blurry or pixilated. It may look fine on the monitor but it is a different thing if we speak of printing. You should use at least 300 dpi to have a sharp and crisp print output.

6. Usage of fonts.

Usage of fonts
Image: NSF 2010 Community Gala
Selection of fonts is important. Choose the ones that will fit the purpose of the brochure and the company. Remember to use the right font sizes, too because brochures are meant to deliver information. Hence, it should be readable and legible. Use bold fonts for headings and do not make your text too large or too small. You can add glow, bevel or drop shadow to highlight important text.

7. Use headlines, bullet points, charts and images.

headlines, bullet points, charts and images
Image: hallographix
You need to simplify what is written in your brochure. No one would like to read massive blocks of text in a small sheet of paper. So, to make it easier for the eyes, use headlines and bullet points. You can also make use of charts and images. images should be good and of high resolution. Choose appealing images because the readers will first look at the image before reading the text. This will grab the reader’s attention especially to the important points of the brochure.

8. Include a call to action.

Include a call to action
Image: inkdphotos
Since brochures will land into the hands of the readers, do not forget to ask the customers to take action. You can do that by inviting them to see your showroom, place an order, schedule an appointment, and others. Your brochure will be pointless if you do not have this call for the customers to do something in response to the information they received through the brochure.

9. Make attention-grabbing designs.

attention-grabbing designs
Image: inkdphotos
For whatever purpose your brochures will be used, make sure it is an attention grabber. Use your creativity in doing this. There are times when brochures are left in counters and labelled “get one”. Costumers will surely want to get a copy if they find it interesting. So, make sure you will make an eye-catching design.

10. Make an interesting cover.

interesting cover
Image: Antonio Bonanno
The cover is an important aspect in brochure designing. It attracts and welcomes the customer to enter your world of vast information. It should use minimal words and vibrant imagery. You should bear in mind that the front cover is the first thing that the customer will see. Make your cover appealing so that customers will have that urge to pick it.

11. Use the correct paper.

Use the correct paper
Image: gcann
Even if the client merely asked you to make the design, you should also suggest and consider the paper that they will use for printing. Your brochure design will be useless if you will not use a good paper. There are so many paper types that you can choose from. Choose the appropriate paper. Glossy papers give more appeal to the brochure and using thicker or heavier paper makes the customer think that the company is more professional.

12. Make it worth keeping.

Make it worth keeping
Image: zillerdesign
If you had a great design for the brochure and it also contains vital information, the customer might love to keep it. There should be something in the brochure that will increase its value and will make it worth keeping. You may want to use pop out images or make a different shape for your brochure to make it unique. Be creative to give it more value.
In making a brochure design, these are the things that you need to keep in mind in order to make it noticeable. Since you are the designer, it is your obligation to impress the client and to put into action their ideas for a great brochure. Your client relies on you to achieve their purpose. Hence, you have to give your best into it. Have you done a brochure design? Can you share to us the design you have made?
About The Author

This blog was created by ELO DESIGNER to share his wealth of knowledge and researches with other designers and design lovers, to give them guidance and inspiration. Comments and suggestions are always appreciated. Thank you. Follow my daily design links on Twitter or Add me on your social network.

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Logo Design said...

This is a perfect guide. This guide will surely helps the upcoming designers..

jelly andrews said...

I really appreciate you’ve shared such useful tips. This would be a big help. Thanks a lot for sharing it. Great posting!

Digital Print Service Provider said...

It takes a lot of creativity to come up with the best brochure design. Good thing this blog is here to serve as one's guide. Thank you for the tips.

logo design business said...

No-doubt brochures are very important source of marketing and to get good traffic and business the most effective points i got from your post are "Know the print size and Use high resolution" because these two points can make your brochures perfect and unique.

Ranjan said...

Effective tips for brochure designing .........keep up date.

Unknown said...

Most businesses need a well thought out and creative brochure designs to sell their products and services.

Company Logo Design said...

Nice brochure designs!Thanks for sharing your creative designs here with us...

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brochure design said...

Really Effective tips for brochure design.Some of these brochure designs are just amazing. If these don’t bring you business then I don’t know what will.

Samantha Mojica said...

Some of these brochure designs are just inspirational. Effective tips, very helpful indeed. :)

Clipping Path said...

Thanks for sharing this great info .... !!!!!

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Print Management said...

The main objective of a brochure is to convey information. However, it also needs to be visually attractive, so that potential customers are are curious to read it. It should use text and graphics in the right combination, while the colours should also be used carefully.

Print Management said...

When it comes to brochure printing, you will find that to print multiple copies of the brochure you not simply order the amount you want, especially when you only need a few copies. You should consider large-scale prints in abundance with a minimum standard print of 1000 copies; of course, in order to get a fair price.

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I’ll probably be back to read more of your works. It’s quite good and I enjoyed reading them.

Unknown said...

I believe that the best brochure printing company services available should only print your brochures. Bear in mind that your brochure is also your representative to your customers so make sure you make a good impression.

Unknown said...

Very interesting post Coop! Thanks for sharing it! It is always a joy to learn something that I didn't know. I have you to thank for teaching me something new, and I appreciate it very much. :-)

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